OBH Marketing Institute, Your Gateway to Digital Success

Google Ads Mastery

Learn to create, manage, and optimize ad campaigns across Google Search, YouTube, Display Network, Shopping, and Apps. This course will equip you with the skills to drive targeted traffic, generate leads, and maximize ROI.

✔ Google Ads Fundamentals (Search, Display, Video, Shopping, Apps)
✔ Campaign Creation (From Scratch to Launch)
✔ Keyword Research & Match Types (Broad, Phrase, Exact, Negative)
✔ Ad Copywriting & Extensions (Best Practices)
✔ Bidding Strategies & Budget Optimization
✔ Audience Targeting & Remarketing
✔ Conversion Tracking & GA4 Integration
✔ AI Tools for Ad Copy, Keyword Ideas & Campaign Strategies
✔ Scaling Campaigns & Advanced Optimization

Get a complete roadmap of how Google Ads work for businesses.

Step-by-step guidance to create and set up your Google Ads account.

Understand why Google Ads are essential for digital marketing success

Learn how to find the right keywords and target the right audience

Set up your first ad campaign with confidence and clarity

Boost ad performance with powerful extensions and add-ons

Track results effectively and run app promotion ads that deliver

Analyse your campaigns and use AI to optimise them further.

Review all key concepts and strategies for long-term success