Search Engine Marketing (SEM)
Learn Search Engine Marketing (SEM) by mastering both Google Ads (Paid Search) and SEO (Organic Search) to drive targeted traffic, generate leads, and maximize ROI. This course equips you with practical skills to plan, launch, and optimize campaigns in today’s AI-driven search landscape.
What You’ll Learn
Google Ads
✔ Campaign Creation & Optimization
✔ Keyword Research & Match Types
✔ Ad Copywriting & Extensions
✔ Bidding Strategies & Budget Management
✔ Audience Targeting & Remarketing
✔ Conversion Tracking & GA4 Integration
✔ AI Tools for Campaign Optimization
SEO
✔ SEO Fundamentals & Modern Strategies
✔ On-Page, Off-Page & Technical SEO
✔ Intent-Based Keyword Research
✔ Technical SEO & Website Performance
✔ Link Building & Authority Building
✔ AI-Powered Content Strategy
✔ SEO Audits & Tools
By the end of this course, you’ll be able to run effective Google Ads campaigns and improve organic rankings to build a complete Search Engine Marketing strategy for business growth.
- 4 Month
- 50,000
Get a complete roadmap of how Google Ads work for businesses.
Step-by-step guidance to create and set up your Google Ads account.
Understand why Google Ads are essential for digital marketing success
Learn how to find the right keywords and target the right audience
Set up your first ad campaign with confidence and clarity
Boost ad performance with powerful extensions and add-ons
Track results effectively and run app promotion ads that deliver
Analyse your campaigns and use AI to optimise them further.
Review all key concepts and strategies for long-term success